The Humble Marketer at Travelers, Sai Vang.

Born, raised, and local to St Paul, MN. I currently work for Travelers as part of their Enterprise Integrated Marketing team. As a Senior Consultant in Web Content Management, I am all about the data, understanding audiences, and generating awesome creatives to meet best practices and beyond for optimal conversions.

An image of Sai Vang work laptop with Travelers stickers

Who am I


Well-rounded Bilingual Internet Marketer
4+ years

I’ve honed a diverse skillset that includes PPC and SEO strategies, cross-functional collaboration, lead generation, data analytics, social media, email marketing, and WordPress design and development. I have a knack for creative problem-solving and can reliably meet deadlines in high-pressure situations. I am bilingual in Hmong and English, so I can proudly speak and translate in two languages.

Leveraging my comprehensive experience, I’ve successfully managed paid campaigns, executed keyword research, optimized websites, and stayed on top of evolving search engine algorithms. In addition to driving significant growth in qualified leads through effective content marketing, my proficiency in using tools like Google Analytics and products enables me to make data-driven decisions.

I am also adept at optimizing data automation, email systems, and landing pages for improved customer engagement. My detailed-oriented approach, exceptional customer service, and strong communication skills have enabled me to maintain profitable client relationships and handle complex tasks with a high degree of precision.

My Experience


Senior Consultant, Web Content Management
Travelers
July 2022 – Present

Partner with team members in publishing pre-written content on basic, templatized web page layouts within Content Management Systems (CMS), Teamsite, or Optimizely. Mock-up and build pre-designed web page layouts and components. Collaborate with business partners to design and execute priorities and project goals. Track and analyze Key Performance Indicators (KPIs) and prepare reports and recommendations based on relevant data. Research industry best practices on content management and provide recommendations for more efficient, streamlined processes. Perform other duties as assigned.

Digital Marketing Associate
Self Employed
April 2022 – July 2022

oVertone Color LLC
Assist the marketing team & other departments with various duties and projects. Migrating/creating blog posts in Shopify (Zipify Pages). Tracking and recording SEO information. Collaborating and working cross-functionally through Google Products, Trello, and Slack. Quality assurance on marketing assets.

StoneBridge Chiropractic
Website development and maintenance. Market Research. Managing SEO Campaigns. Email/ text messaging marketing campaigns. Business and client communication automation. Project Management and Reporting.

Digital Marketing Associate
Zipify
December 2020 – April 2022

Optimize and monitor email marketing efforts in Klaviyo. Build landing pages & funnels with Zipify Pages. Create SEO-optimized blog posts in WordPress. Assist with social media marketing and FB ads. Assist the marketing team & other departments with various duties, projects, and lead generation. Overview top, middle, and bottom of the funnel to generate thousands of leads from Fb Ads, capturing emails on the landing page to remarketing with emails. Leading projects with the development team to integrate metrics and custom properties from Shopify to Klaviyo for hyper-targeting and segmenting. Staying up to date with the company apps (Zipify Pages & OneClickUpsell) to understand customers’ pain points and wins and contribute to meetings for product innovations.

Digital Marketing Specialist
Self Esteem Brands
Oct 2020 – Dec 2020

Execute digital projects. Set up and test digital campaigns. Perform SEO keyword research. Update, analyze, and optimize multiple websites and local listings. Resolve technical issues with multiple properties. Generate digital performance reports & tasks with other departments.

Sales & Digital Marketing Coordinator
Metro Roofing and Remodeling
July 2020 – September 2020

Assessing & Optimizing Digital Marketing Channels. Evaluating KPIs and Metrics to Increase Performance. Lead Generation & SEO Website Optimization. Facebook Marketing & Email Marketing. Assist with tasks across the board with other teams.

Digital Marketing Apprentice
Common Wealth Today
November 2019 – June 2020

YouTube Research & Optimization, SEO, PPC. Project & Community Manager. Create & Optimize marketing assets, landing pages, and email marketing. Monitor Google Analytics, performance for ads, and email marketing. Communicate with other departments to complete tasks.

Digital Marketing Specialist
Shelley Social Media
October 2019 – January 2020

Analyze, review, and optimize websites for search engines. Content creation with strategic keywords or phrases. A/B tests for optimal organic and paid traffic. Keyword research and copywriting. Strategize with all teams for action items and lead generation overview.

Digital Marketing Specialist
Freelance
October 2018 – October 2019

Created and Optimized PPC (AdWords). Used Google Analytics to Assess Visitor Behavior. Built SEO Optimized WordPress Sites. Implemented Lead Capture and Email Marketing Campaigns. Social Media Marketing.

Education


University of Minnesota Crookston
Bachelor degree
January 2020 – May 2020

Accepted into the university and achieved a 3.7 GPA. Halted attendance to focus on and fulfill my passion for internet marketing. Plan to return back in the near future to finish the degree.

Century Community College
Associate degree
August 2017 – May 2019

Achieved Associate in Arts degree. Completed with a GPA of 3.53. Multiple Academic Leader Acknowledgements. Excelled in English/Writing. Accepted into Phi Theta Kappa Honor Society (3.5+ GPA required).

Honors & Awards


Fall ’19
Education

I was invited to and joined the Phi Theta Kappa Honor Society (3.5+ GPA required).

Fall ’18
Education

I received a letter from the Interim Vice President of Academic Affairs acknowledging me as an academic leader.

Fall ’17
Education

I received a letter from the Interim Vice President of Academic Affairs acknowledging me as an academic leader.

Spring ’17
Education

I received an offer from one of my professors to become an English Tutor for the English Department.

Testimonials


Juan B.
CEO

“Sai is an incredibly passionate and competent marketer. His attention to the smallest details and creativity separates him from all others!”

Shelley I.
CEO

Sai is a PPC Marketing Super Star! He is super easy to work with and he knows how to get conversions on Google Ads! We really enjoy Sai! He is a hard act to follow! Thank you, Sai for doing work for us!

Jeff W.
Director

“Sai is a guy you want to have on your team. He can take your ideas and help bring them to life. What I loved about working with Sai is that I would always get more than I asked for. I’d give him an idea and he’d not only get that done, but he’d do it better and more robust than I ever could have. He has a passion for learning, and a natural curiosity that helps him always be improving things. I loved working with Sai, and will do it again any chance I get.”

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